Psychology of Color in Graphic Design

Color to give certain impressions in a design for the audience. Although it is not known exactly why people like certain colors and color combinations. But clearly, each color has the effect of different impression.

Red
Red is the color of both strong and warm. Usually used to provide psychological effects of heat, bold, angry and yelling. Several studies have also identified a sexy red as the color.
                   
In the design, we can use red as an accent because it is strong. For example, following the design given a little red accents into the design is already making it look more attractive and powerful


Pink / Pink
Pink is the color of a romantic, feminine. This color has a demanding nature of the submission, adorable and playful., But the current design using the color pink would not deal with something that is feminine. Pink in the world for print and design is very close to the color magenta
                       
Orange / Orange
Orange is the result of fusion of red and yellow, so the effect is generated remains the same, the 'strong' and 'warm'. This color is often used on the website is important, such as 'buy now', 'register now' and similar, the term is a 'call to action' button. From the psychological side of the color orange actually gives the impression of discomfort, and a little rowdy. Perhaps because of this color because that is the most widely in use to attract people's attention.
                        

Yellow
Yellow is the color of a cheerful, pleasant excitement Representing nature, quite relaxed, no wonder the yellow color synonymous with children's toys. Yellow is also usually used to get attention from people who see our designs.
                          



Because this is so strong yellow color, often used to get people's attention.
Example: traffic signs use a lot of yellow color

Green
Green is the color of calm as usual in associate with the environment and nature. In the design, we can use a green color to give the impression of fresh, and peaceful



Blue
Blue is the favorite color of the men and including the color of the 'cold'. If in the design world, blue is often called "corporate colors" because almost all companies use blue as primary colors. No wonder indeed, because blue is the color that includes quiet and reclusive nature.


Purple
Purple is the color that gives the impression of spiritual, wealth and wisdom. Purple color is also unique because it is very seldom we see in nature. By using the color purple we can give a unique impression on our design, we use either the dominant or only as an accent only. The disadvantage is very difficult in the mix with other colors, we must think of the extra colors that match coupled with the color purple.



Brown
Brown is the color of the earth, giving the impression of a warm, comfortable and safe. But other than that, chocolate also gives the impression of 'sophisticated' as close to the color of gold. Can imagine the impression of 'expensive' design with a combination of black and brown. Chocolate can also give you a feel 'can count on' and 'strong'.




White
Is a pure white color, no mixture of any kind. So often considered as an effect of color pure and clean. When we want to create a simple and minimalist design, using the color white is a step in the right (though not the only way).




Black
Black is the color of a dark, gloomy, eerie but elegant. if any elements in place on a black background will feel better



The right color combinations can give the character of a design. Color also can be used to get people's attention who see our designs and ultimately understand the message we convey through the visual whol